Privacy policy

This Privacy Policy explains how Tony & Charlie ("we", "our", "us") collects, uses, and protects your personal data when you visit our website or make a purchase. We operate in accordance with the General Data Protection Regulation (GDPR) and applicable European privacy laws.

1. Personal Data We Collect
We collect only the data necessary to operate our online store, process orders, and improve your shopping experience.

a) Device Information
Collected automatically when you browse our website.
Includes: IP address, browser type, time zone, pages viewed, cookies, and interaction data.
Purpose:
– To load the site correctly
– To prevent fraud
– To improve website performance

b) Order Information
Collected when you place an order.
Includes: name, address, email, phone number, and payment details.
Purpose:
– To process and deliver your order
– To communicate with you
– To verify orders for fraud prevention
We do not store full credit card numbers; payments are handled securely by Shopify Payments, PayPal, or the method you choose.

c) Customer Support Information
If you contact us, we collect the information you provide (email, messages, attachments).

2. How We Use Your Personal Data
We use your personal data to:

* Process and ship your orders
* Provide customer support
* Detect and prevent fraud
* Improve our website
* Send relevant updates or promotions (only if you consent)
* Measure our advertising and show you relevant ads on Facebook and Instagram (only if you consent)

3. Legal Bases (GDPR)
We process personal data under the following lawful bases:

* Contract – to fulfill your order
* Legitimate interest – fraud prevention, website improvement
* Consent – marketing emails, marketing cookies and advertising measurement (such as the Meta Pixel)
* Legal obligation – tax and accounting requirements

4. Sharing Your Personal Data
We only share your data with trusted third parties that help us operate our store:

a) Shopify (platform provider)
Shopify hosts our store and processes your personal data as our data processor.
More information: https://www.shopify.com/legal/privacy

b) Payment Providers
Examples: Shopify Payments, PayPal.
Used to securely process your payments.

c) Shipping Partners
Used to deliver your order to you.

d) Analytics & Cookies
Basic website analytics (Shopify, Google Analytics if enabled).

e) Advertising Partners (Meta)
We use the Meta Pixel and the Meta Conversions API, provided by Meta Platforms Ireland Ltd. (Facebook and Instagram), to measure the effectiveness of our ads and to show relevant ads to people who have visited our website.
Only if you give consent through our cookie banner, information such as the pages you view, products you add to your cart, purchases, and your email address or phone number in hashed (encrypted) form may be shared with Meta.
Meta processes this information in line with its own privacy policy: https://www.facebook.com/privacy/policy
You can withdraw your consent at any time via the cookie preferences on our website, and manage your ad preferences in your Facebook or Instagram settings.

We do not sell your personal data to any third party.

5. Cookies
We use cookies to:

* Keep items in your cart
* Enable checkout
* Remember your preferences (language, currency)
* Improve site performance
* Measure our advertising and show you relevant ads (marketing cookies, only with your consent)

When you first visit our website, we ask for your consent for analytics and marketing cookies through our cookie banner. You can change your choice at any time via the cookie preferences on our website, or manage and disable cookies through your browser settings.

6. Your Rights (EU/EEA)
If you are located in the EU/EEA, you have the right to:

* Access your personal data
* Request correction or deletion
* Request a copy of your data (data portability)
* Object to processing
* Withdraw consent (for marketing)

To exercise your rights, contact us at:
📩 support@tonycharlie.com

7. Data Retention
We keep order information for tax and legal compliance.
You may request deletion of your customer profile at any time, unless we are legally required to retain certain information.

8. Minors
Our site is not intended for individuals under 16 years of age, and we do not knowingly collect data from minors.

9. Changes
We may update this Privacy Policy to reflect legal updates or changes in our services.

10. Contact Us
For questions about this Privacy Policy or your data rights, contact us:
📧 support@tonycharlie.com
🌐 tonycharlie.com